Amplifying Brand Identity Through Design
I master the art of taking a brand’s core DNA and stretching it into high-impact, multi-channel marketing campaigns. Playing expertly within guidelines while pushing creative boundaries, I seamlessly translate brand identities into scroll-stopping social media, captivating video edits, responsive websites, and stunning retail print visual design.
Visual Storyteller
Learning Platform
Social Media
Website Design
Video Editing
Work List
Kids Fashion
Seasonal Campaign
Marketing materials
Project Credits:
Company: BABiBOO
Fashion Designer: Elsa Liem
Graphic Design: Pak Ho Cheung
Creative Producer: Pak Ho Cheung/ Elsa Liem
Company : MeeOpp
Design and Graphic：Pak Ho Cheung
Cross-functional Dev/Product and Marketing Teams
Kids Fashion
Seasonal Campaign
At BABIBOO, we developed interconnected themes each season to express our core brand identity. Below is the creative concept behind my design:
The 'Happy Moment' series. Watching children's innocent joy reminded me of how fast they grow, and I wished their happy childhood could last forever. With a theme focused on cherishing every happy moment, this collection uses vibrant, colorful clothing to invite everyone to step out and play together.
Seasonal Campaign
In Fall/Winter 2016, we reimagined a fairytale filled with vibrant colors and wonder to give children a fresh, unforgettable fantasy experience. Mystical regions and curious surprises are waiting to be uncovered. Join us and explore the map of fantasy!
Learning Platform
Social Media
Carousel Post
Website Design
Website Structure and Design
